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The ’Via Tisa’ cross border joint tourist project, supported by the European Union, is implemented by the Upper-Tisza Region Multi-Purpose Micro-Regional Association with Fehérgyarmat centre and the Transcarpathian Hungarian Tourist Council (KMTT).

The project number of HUSKROUA/1901/3.1/0028 (acronym: Via Tisa), which started on 1 September 2021 and is implemented by the partners between 1 September 2021 and 31 August 2023, aims to create a new and niche cross-border tourist destination.

The project, which is of particular significance for the preservation and conservation of our shared historical values and cultural heritage, creates a new tourist destinations while it is completely supported by the Transcarpathian Hungarian Cultural Association (KMKSZ).

The targeted developments within the project belong to the category of rural, cultural and gastronomic tourism. The developments contribute to the competitiveness of cross-border tourism and to the increase in the number of tourists visiting the region.

The general objective is to create an integrated new cross-border tourist destination with the participation of two neighbouring regions that helps the preservation of local cultural values and historical heritage. The main aim of the project is to contribute to the spatial and temporal accessibility of basic skills that are necessary for tourism professionals, furthermore to create a new website and social media platforms of the tourism attractions and destinations to improve their international visibility.

As a result of the project, the integrator role of the Transcarpathian Hungarian Tourist Council in tourism organisation will strengthen, and the flagship products of the Upper Tisza Region and Transcarpathian region will be identified. We develop tourism infrastructure through the reconstruction of the observation point near the Birhói Forest in Nagyar.

The analysis of value registers and their expansion helps to identify cross-border tourist destinations and define development directions. After creating a network for flagship products and attractions, we can create the missing thematic routes and identify the necessary management tools with the help of the expertise of the Upper Tisza Region Multi-purpose Micro-regional Association. A dedicated web hosting, social media website for the destinations, and Android/iOS applications are developed, and Information Points for tourists are set up on both sides of the border.

Tourists visiting the region can benefit from the results of the project. The innovative tools like the Website, Apps, or social media appearance give the opportunity to inform tourists properly about tourist offers, while they receive a higher level of service at tourist sites.